How to Choose a Diamond

A DIAMOND'S VALUE IS ASSESSED WITH RESPECT TO FOUR KEY ATTRIBUTES, OFTEN REFERRED TO AS "THE 4C'S": CUT, COLOUR, CLARITY, AND CARAT WEIGHT.

THE JOSEPH-ANTHONY DIFFERENCE

TO BECOME A JOSEPH-ANTHONY DIAMOND EACH GEMSTONE MUST MEET OUR STRINGENT STANDARDS. WE CAREFULLY INSPECT EACH MASTERPIECE BEFORE IT IS PRESENTED IN OUR SHOWCASES. SOME CALL THIS AN OBSESSION. FOR US IT IS OUR PASSION; OUR COMMITMENT OF EXCELLENCE TO YOU. THESE PRACTICES PROVIDE YOU ASSURANCE THAT THE JEWELS WE OFFER YOU ARE OF THE HIGHEST QUALITY AT THE MOST EXCEPTIONAL VALUE.

AT JOSEPH-ANTHONY OUR ASSOCIATES ARE ABLE TO GUIDE YOU AND PROVIDE EXPERT ADVICE ON SELECTING THE PERFECT DIAMOND WITHIN YOUR BUDGET.


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