Considered "The King of Gemstones" rubies have always been surrounded by a halo of legend according them magic powers, such as the ability to give peace and promote a long life, blessed with health and happiness. In ancient times, women thought rubies promoted fertility; while Burmese warriors inserted real rubies under their skin to protect themselves from injury during battle. In 1996, Roberto Coin started signing the jewels of the "Appassionata" Collection by setting a small ruby on their inside, in a hidden position, allowing direct skin contact with the gem.
Since then this tradition has been perpetuated in all collections, to the extent that it has become the exclusive signature of every Roberto Coin jewel, dedicated, as secret gift of good wishes, to every woman lucky enough to enjoy wearing and loving one of his exclusive creations.
Joie de Vivre
A passionate tribute to the joy of life, to beauty and the elegance of femininity. This best defines the individuality of Roberto Coin's creations: jewels born from the desire of experimenting with lights, shapes and colors by exploring new interpretations of the most precious element in the quest for unprecedented awesomeness.